Graduated at the famous AMFI (Amsterdam Fashion Institute) in Amsterdam, Viona is a creative multitalent with a passion for bags and other accessories. She states: “On the contrary to clothes, a bag is always good attire and makes you feel happy. Regardless your ethnic origin or size!”

Viona’s personal style can best be described as classic, with a fashionable yet tough twist. “I have a preference for classic and timeless brands like Hermès and am fascinated by the technical features in designing. Beautiful yet unpretentious designs as well as crocodile and snake skin leather excite me.” 

With more than 10 years of experience in the fashion industry, one of her latest achievements was the designing of The Chesterfield Brand. The high end collections for both men and women reflect Viona’s eye for detail and demand for first class materials and superior finishing. 

When asked to give some advice to young fashionistas, she says: “don’t abide every new trend. Pick out those you feel complement your style and character, and stay true to yourself!”